Marketing Strategies
Our sales strategy revolves around the following key objectives:
- Maximise the price
- Timing to suit your needs
- Marketing timetables that accommodates your requirements and expectations.
In order to satisfy these objectives we work through the following critical issues:
- Establish marketing objectives
- Market research
- Establish potential sale price
- Identify target market
- Develop the strategy
- Formulate marketing plan
- Implement sales activity
- Monitor & review progress
- Report to you
- Complete the sale
The Best Method of Sale
As we address the points we have outlined the best method of sale for your property will become clear.
There are two main options:
- Auctions
- Private treaty with advertising support.
Marketing Strategy
The aim of the marketing strategy is to gain a full understanding of each property, the current market and the best means of promotion to achieve a sale in the current environment.
It will be necessary to consider some key points including:
- What does the property offer buyers and what are the main features that will appeal to them?
- Who are the likely buyers and what are they looking for and what are they prepared to pay?
- Will these buyers be owner-occupiers or investors, first time or established buyers?
- What are the current market conditions in the area?
The marketing strategy would have the following aim:
- Maximise the exposure of the property to the target market.
- Capture and qualify enquiries from the marketing.
- Convert to a successful sale.
Marketing Budget
Today accurate marketing plays an important part in the successful promotion of real estate, we provide a choice of appropriate budgets for each client and property.
Marketing is always more successful when coordinated with each activity working together for maximum impact.
Some of the areas we cover will include:
- advertising
- signs
- window cards
- internet
- direct mail
- flyers/brochures
- public relations
Premium Marketing Strategy
The following is a summary of some of the marketing options that have been successfully used by Ray White Elizabeth Bay to achieve sales at the highest possible market price in the shortest possible time frame.
Newspaper Advertising — The Sydney Morning Herald
Regular advertisements to be placed in Saturday's Domain edition and Wednesday's Domain East edition and in the “Open for Inspection” guide.
Newspaper Advertising — The Wentworth Courier
Colour advertisements placed on a weekly basis with the added strength of Ray White's zone advertising.
Ray White “white” Colour Magazine
The White Magazine is a property profile distributed by Ray White Eastern Suburbs offices.
Press Releases
Professionally prepared and forwarded to the target media including the Wentworth Courier and The Sydney Morning Herald.
Open for Inspections
Scheduled to suit each individual client and property.
Local Property Guide
Our in-house Property Guide which we distribute from our office, and at “Open for Inspections”. The Property Guide is also emailed each week to over 1000 registered prospective buyers.
Property Information Flyers
Produced for distribution to buyers, from our office and at the “Open for Inspections”.
Our Local Buyer Database
A database of the qualified active buyers seeking property in our area is maintained and matched with suitable listings as they become available.
Direct Mail
Brochures are posted, faxed or emailed to all qualified prospective buyers currently active in our database.
Photography
In order to display each property at its best, we will engage the services of a professional photographer. A range of internal and external photographs can be used for advertising and promotion.
Our Window Display
Our window feature both traditional colour displays and LCD projector technology of all current listings creating a high profile impact window display.
Signboard
Where possible a highly visible sign is placed at the front of each property for sale. This can include an internal photograph of the property, or a view image and inspection & contact details.
Internet
All Ray White Elizabeth Bay properties are listed on the Ray White Real Estate internet site at www.raywhite.com
In addition, all Ray White Elizabeth Bay properties are listed on Australia's leading property internet sites at:
Internet Virtual Tours
A Virtual Tour of any property can be produced and published on our website/s. This provides an extensive photographic account of the property and its surroundings and is a high impact tool when used as part of the internet presentation.
Ray White Network
The Ray White Group has thirteen offices in the Eastern Suburbs. Often the opportunity exists to refer buyers between offices, thus providing wider exposure for every property listed by our branches.
Property Newsletter
Property details may be included in our regular informative newsletter which is mailed to our database and our extensive list of landlords.
Other Marketing Options
While these items form the core of our marketing each listing is considered on an individual basis so that we fully explore other suitable marketing options.